Blank canvas to final print in 4 minutes 33 seconds

I was recently asked to design a poster for an upcoming event for the London Leadership Strategy and I thought it would be a nice idea to share the process from beginning to end with a short video…

Talking through the process

Upon reading the brief it was evident that the challenge here was the amount of textual content to fit while making the keynote speakers stand out without making it look too busy!

We had already established a strong brand recognition with the London Leadership Strategy and using their primary font (Franchise Bold) and their established colour palette (red’s and greens) I set about sketching a few ideas on my notepad before loading up Adobe Illustrator to begin the layout process.
Set up

 

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